Ganas Ya

Customer Product Specialist – Bilingual (English/Spanish)

Numero de Identificación
US-TX-East El Paso

Descripción del puesto

Overall Responsibility

As a Ganas Ya! Lead Generation Specialist you will work very closely with the Sales Management, in ensuring our customers have a quality vehicle purchase and finance experience.


Key Areas of Responsibility

  • Work closely with marketing/ BDC to grow the sales pipeline
  • Develop face-to-face, via telephone, email and social media to introduce our product.
  • Prospect for new customers by attending events and updating CRM.
  • Updating the system using the proper tracking fields, appointment set, show and sold queues, and assignment of to-do’s
  • Able to meet monthly lead generation quota
  • Search internal database to find potential new customers
  • Approach and assist new customers that enter the lot
  • Establish and maintain good working relationships with customers
  • Determine the needs of the customer by listening and asking questions
  • Maintain an owner follow-up system that encourages repeat business and referrals
  • Knows and understands the Tricolor Auto Privacy and Information Security Policies, and adhere to the requirements
  • Attends training and sales meetings offered by the training department



  • Bilingual English/Spanish Required
  • Must have a valid driver license
  • High School/GED education
  • Excellent communication skills
  • Ability to provide an exceptional customer experience
  • Ability to work in a process driven environment
  • Experience and desire to work with technology
  • Professional personal appearance
  • Ability to meet minimum quota according to sales performance standards
  • Aggressive with a positive attitude
  • Be able to work flexible, fulltime schedule to include days, evenings, weekends and holidays
  • Ability to work under pressure
  • Ethical and Honest
  • A strong belief in Tricolor’s mission
  • Knowledge and understanding of equity and values, automobile depreciation, and federal, state, and local laws that govern auto sales



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